News+delays+launch+of+first+iPad+newspaper-+Lauren

Title-http://www.smh.com.au/business/news-delays-launch-of-first-ipad-newspaper-20110115-19rlv.html

Date- January 15th 2011

Summary- News Corporation is pushing back the launch of the world’s first iPad-only newspaper, which is set to be called "The Daily". Rupert Murdoch and his company haven't commented on why, but this decision has come out of the very same week that News Corporation has announced plans to let go half of its MySpace workers in half after losing market shares to Facebook. This newspaper is said to cover general news, culture and entertainment and contain videos. Also it is unknown on how much "The Daily" will cost consumers. Traditional publishers are betting the iPad and its imitators can help provide new sources of advertising and subscription revenue. Another iPad based newspaper, The Wall Street Journal, charges for its iPad app and requires consumers to pay for 14years subscription.

Definitions- Supply- The amount of a good or service offered for sale. Supply Curve-relates the supply of a good to its price, holding the prices of inputs constant. Demand- The quantity of a good or service that people want to buy. Demand Curve- relates the demand for a good to its own price, holding all other factors constant. Equilibrium price- quantity supplied and quantity demanded are equalfor competitive producers is their marginal cost. Normative Statement- expresses a value judgement about whether a situation is subjectively desirable or undesirable. It isn't set in stone, it is based on opinion. Competition-The situation when anybody who wants to buy or sell has a choice of possible suppliers or customers

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Evaluation- I think that this writer is right. With the increasing demand in technology, creating an iPad based newspaper is a very good choice in product. Making it free, or cheaper than the Wall Street Journal iPad App, will further increase the demand of The Daily. Even though it is unpleasant, the cut back on employees working in the MySpace sector of News Corporation is a good idea. Hardly anyone uses MySpace anymore because of the increase of demand in Facebook. Unless News Corporation, introduces something new to MySpace, that will entice consumers again, there isn't much use. It will be the world's first iPad-only newspaper, which hopefully could also increase demand for iPads. 